10 SEO Tips to Help Grow Your Law Firm in 2019 – Attorneys Must Read!

10 SEO Tips to Help Grow Your Law Firm in 2019 – Attorneys Must Read!

A new year means new aspirations. If you’re reading this, you’re no doubt looking for tips to increase the growth of your legal firm.

Know your audience.

Many tend to focus on what is best for search engines rather than their potential clients. You need to remember the content you produce will be read by a human looking to use your services.

Look at how people engage with law firms rather than make your primary focus your ranking.

A fast loading website.

One of the worst things for internet users is when a website is slow. Long load times are off-putting.

Did you know that according to eConsultancy 40% of people close a website that takes longer than 3 seconds to load? Yes, 3 seconds!

That is why your site needs to function quickly and enable the user to find what they are looking for quickly.

In 2010 Google referenced site speed as a highly significant factor in your ranking.

A mobile-friendly website.

In this digital age, millions of people access the web through their phone. Nowadays
Google prioritizes mobile-friendly websites. If your site doesn’t work well on mobiles, you are going to lose out on lots of potential customers.

Take full advantage of YouTube.

Lots of law firms have very informative videos on their channels. If you’ve yet to do this, start doing it.

If you’ve begun, then make sure you link to your website through your YouTube channel.

Also, ensure you provide relevant links in the description area of your

Regardless of what your video is about you want to provide specific links to your site.

Email campaigns.

An excellent method for traffic driving is through emails. One unique way to gain email subscribers is by offering them something sent to their email inbox.

For example, you could compile a short eBook on the steps needed to hire one of your lawyers for new business and the legal information necessary for a new company.

Other methods for email campaigns include showing clients their options and the
steps needed to achieve them.


Contact current and past clients for reviews. Once a case is closed email them a link to your review page.

The more good reviews you have, the more trusting future clients will be, especially in related legal matters.

Struggling to gain the top spot in the rankings?

If you’re drifting behind your competitors then why not use Aggregator sites such as Avvo and Justia, for a few hundred dollars you can get your page promoted which will increase your rank in the search results for specific locations.

Take advantage of Social Media.

If you have an SEO strategy then using hashtags on Instagram and Twitter can reach new clients.

Using real photos rather than stock images can make your company more encouraging to clients.

Finding keywords people search for.

Learning what words are being used in search engines is pivotal to your SEO strategy.

Keywords should be used throughout your website, so your search engine ranking improves.

There are free research tools to discover the keywords being used. Two such devices are Google Word Planner and Wordstream.

Keyword specific pages.

You’ve discovered the keywords people use; now you need to put them into action. Create pages and blog posts containing these keywords.

You can create pages for keywords that are both popular and those with fewer searches. That way you cater to different audiences.

Good luck in 2019. Make your legal firm the one people choose!

Source: Serpco Law Firm SEO

Top 10 Organic Search Engine Optimization Techniques to Improve Search Ranking

During your journey through organic search engine optimization, you will encounter many techniques to enhance your search ranking. Some will help you rise to the top while others, unfortunately, will be more detrimental. While considering organic search engine optimization your main priority when creating a website should be your site visitors. Our Top 10 SEO Techniques has to, therefore, begin with content.

Organic Search Engine Optimization Techniques


I know it sounds very boring and you’ve probably heard it over and over again, however, the top and most important search marketing technique are ensuring that you have content worth reading. Alright, robots won’t appreciate your fine writing skills, however, if no-one wants to view your website because of its complete dribble, save yourself a lot of wasted time and energy and give up now! Ensure you have a website that people actually want to visit and find useful.

Incoming Links

You need to get incoming links into your site, the more the better. The more links you have the more often you are going to be crawled. Basically, an incoming link is like a thumbs up to search engines, it says ‘you know what… I think this website is alright Google’ and will, therefore, improve your ranking. The more thumbs up you get, the more importance search engines place on your website.

Good Page Titles

Another top organic search engine optimization technique is to use good page titles. Titling your page well is extremely important and effective SEO techniques that often goes unused (I can’t believe that there are still thousands of “Untitled Document” pages out there).

The keywords placed in the title ensures your content topic is correctly understood by search engines. Your title should be on-topic with the search results, ensure you use relevant keywords that best describe your content. Don’t forget, it’s not all about the robots, your title will be shown on the search engine’s results page and you actually want people to click on your link.

Heading Structure

Just in case you don’t know what heading tags are, they are the HTML tags used to highlight your headers from H1 through to H6. Header tags are given more weight by search engines than the regular body content, therefore is a great place to add some relevant keywords. Before it pops into your head, don’t overuse header tags. you won’t gain any extra credit from Google if you use the H1 tag all over your page. Use the header tags as you would in a report or article, with H1 having greater emphasis and respectively using other header tags to show their level of importance within the page.

Internal Links

While implementing organic search engine optimization you will hear a lot about the importance of linking, to the point where it may drive you slightly insane. While internal linking may seem to involve slightly less work, the role they play doesn’t make them any less crucial. Internal links help search robots and your visitors find content on your site. You need to ensure that no page ends in a dead end as you want your website to be properly spidered and for all ages to be found by the search engines. Internal linking can also promote page relevance for a particular keyword and improve the distribution of a page rank among your site pages.

Keyword Density

In terms of SEO techniques, keyword density is paramount. Keyword density is a calculation of the number of times a keyword or a keyword phrase, is used in proportion with other words within your page content. Ensuring the right keyword density for your website content will help you rank better with search engines. The keyword density of a page should be no more than 5%, otherwise, search engines may start to treat you as a spammer.


Another great way to ensure that search engine spiders find the content on your site, is to create and regularly update a sitemap. The sitemap will contain every page of your website that you want including and provide an open door to search engines for finding pages and indexing them, ultimately increasing your chances of search ranking success.

Meta Tags

Many online ‘experts’ believe that Meta Tags don’t matter as they play no role in increasing search ranking. However, much like page titles, they play a significant role in getting people to actually click onto your website, as Google often uses your meta description as a summary within your search listing to describe your website.

URL Structure

Without getting too complex, the URL structure is how your URL looks to search engines and visitors. For example, www.yourdomain.com/articles/index.php?cm34_re34ee4 wouldn’t be an effective SEO URL, as it doesn’t have any meaning either to the visitor or the search engine. Changing your URL structure to something which is easier to remember and has relevance to the content topic such as www.yourdomain.com/articles/example-of-more-relevant-url. I think this speaks for itself and can be achieved using a mod rewrite.

Domain Name

A well-defined domain name can be fantastic for organic search engine optimization. Having relevant keywords within the domain name can help with ranking, particularly if you have an exact match. ie if a visitor searches “Labrador puppy training” and your domain name is labradorpuppytraining.com your domain will be given more weight by the search engines. Another small factor to consider is the age of a domain. The age of a domain can suggest longevity and therefore can be given a higher relevancy score.