Top 10 Organic Search Engine Optimization Techniques to Improve Search Ranking

During your journey through organic search engine optimization, you will encounter many techniques to enhance your search ranking. Some will help you rise to the top while others, unfortunately, will be more detrimental. While considering organic search engine optimization your main priority when creating a website should be your site visitors. Our Top 10 SEO Techniques has to, therefore, begin with content.

Organic Search Engine Optimization Techniques


I know it sounds very boring and you’ve probably heard it over and over again, however, the top and most important search marketing technique are ensuring that you have content worth reading. Alright, robots won’t appreciate your fine writing skills, however, if no-one wants to view your website because of its complete dribble, save yourself a lot of wasted time and energy and give up now! Ensure you have a website that people actually want to visit and find useful.

Incoming Links

You need to get incoming links into your site, the more the better. The more links you have the more often you are going to be crawled. Basically, an incoming link is like a thumbs up to search engines, it says ‘you know what… I think this website is alright Google’ and will, therefore, improve your ranking. The more thumbs up you get, the more importance search engines place on your website.

Good Page Titles

Another top organic search engine optimization technique is to use good page titles. Titling your page well is extremely important and effective SEO techniques that often goes unused (I can’t believe that there are still thousands of “Untitled Document” pages out there).

The keywords placed in the title ensures your content topic is correctly understood by search engines. Your title should be on-topic with the search results, ensure you use relevant keywords that best describe your content. Don’t forget, it’s not all about the robots, your title will be shown on the search engine’s results page and you actually want people to click on your link.

Heading Structure

Just in case you don’t know what heading tags are, they are the HTML tags used to highlight your headers from H1 through to H6. Header tags are given more weight by search engines than the regular body content, therefore is a great place to add some relevant keywords. Before it pops into your head, don’t overuse header tags. you won’t gain any extra credit from Google if you use the H1 tag all over your page. Use the header tags as you would in a report or article, with H1 having greater emphasis and respectively using other header tags to show their level of importance within the page.

Internal Links

While implementing organic search engine optimization you will hear a lot about the importance of linking, to the point where it may drive you slightly insane. While internal linking may seem to involve slightly less work, the role they play doesn’t make them any less crucial. Internal links help search robots and your visitors find content on your site. You need to ensure that no page ends in a dead end as you want your website to be properly spidered and for all ages to be found by the search engines. Internal linking can also promote page relevance for a particular keyword and improve the distribution of a page rank among your site pages.

Keyword Density

In terms of SEO techniques, keyword density is paramount. Keyword density is a calculation of the number of times a keyword or a keyword phrase, is used in proportion with other words within your page content. Ensuring the right keyword density for your website content will help you rank better with search engines. The keyword density of a page should be no more than 5%, otherwise, search engines may start to treat you as a spammer.


Another great way to ensure that search engine spiders find the content on your site, is to create and regularly update a sitemap. The sitemap will contain every page of your website that you want including and provide an open door to search engines for finding pages and indexing them, ultimately increasing your chances of search ranking success.

Meta Tags

Many online ‘experts’ believe that Meta Tags don’t matter as they play no role in increasing search ranking. However, much like page titles, they play a significant role in getting people to actually click onto your website, as Google often uses your meta description as a summary within your search listing to describe your website.

URL Structure

Without getting too complex, the URL structure is how your URL looks to search engines and visitors. For example, wouldn’t be an effective SEO URL, as it doesn’t have any meaning either to the visitor or the search engine. Changing your URL structure to something which is easier to remember and has relevance to the content topic such as I think this speaks for itself and can be achieved using a mod rewrite.

Domain Name

A well-defined domain name can be fantastic for organic search engine optimization. Having relevant keywords within the domain name can help with ranking, particularly if you have an exact match. ie if a visitor searches “Labrador puppy training” and your domain name is your domain will be given more weight by the search engines. Another small factor to consider is the age of a domain. The age of a domain can suggest longevity and therefore can be given a higher relevancy score.